When the Market Speaks, Listen: How My B2B Wellness Services Were Born
Sometimes the best business decisions aren't strategic plans - they're simply listening when the universe (or in this case, four travel advisors in one week) tells you exactly what people need.
The Lightbulb Week
Within seven days, three different luxury travel advisors asked me virtually the same question: "Can you create bespoke wellness programming for our clients who want something... more?"
They were talking about planning intimate celebrations - milestone birthdays, pre-wedding adventures. Then one asked about corporate retreats. "Would you be willing to create experiences for corporate events?"
"Of course," I answered - which was really giving myself permission to daydream (along with a homework assignment). Their clients want world-class wellness instruction, but they also want cultural authenticity, personalized attention, and someone who understands that luxury isn't just about thread count and champagne - it's about transformation.
The market was speaking. Clearly.
Here's What I Finally Realized I Bring
It took those conversations for me to see what was unique about my background - something virtually no one else in the wellness industry can offer:
Nearly 40 years of teaching excellence. I started in 1986. I've taught through every fitness trend, adapted to every body type and limitation, including teaching through my own two pregnancies, injuries and more, and helped thousands of students build sustainable practices. That kind of depth doesn't come from a weekend certification.
Direct lineage to Joseph Pilates. My high school dance teacher studied with Jerome Robbins, who trained with Joseph and Clara Pilates in New York City. I carry traditional methods adapted for modern bodies and real lives.
Mindfulness practice since the 1980s. When meditation was still considered "fringe" in the West, I was learning it as part of my dance training. I've been walking this path for decades.
World-class event planning expertise. Over 25 years as a professional cultural dancer meant orchestrating as part of elaborate weddings at DC's most prestigious venues and managing multi-day dance festivals. I understand the choreography of creating unforgettable experiences.
Cultural fluency that matters. Performing across Middle Eastern, North African, Indian communities and more taught me how to honor traditions while creating bridges of understanding. When I lead retreats in Morocco, Tunisia, or Turkey I'm not a tourist guide - I'm someone who deeply respects and understands these cultures.
A Different Kind of Storytelling
My Bollywood Mujra dance style was all about storytelling - taking an audience on an emotional journey through movement and expression. That's exactly what bespoke wellness experiences require: the ability to craft a narrative arc that transforms people.
The journey just looks different now. Instead of taking audiences through Bollywood Indian dance drama, I'm guiding travelers through sustainable habit formation in Honduras, or leading corporate teams through stress management practices in Costa Rica, or helping friends celebrate milestone birthdays with hammam experiences and stretch classes in Morocco and Turkey.
It's still storytelling. It's still transformation. It's just a different kind of magic.
Three Service Tiers for Every Need
What emerged from those conversations became my B2B partnership model:
Wellness Immersion for friend groups and celebrations seeking joy and connection
Corporate Vitality for executive teams focused on performance and resilience
Bespoke Wellness for highly personalized, intensive transformational experiences
Each tier reflects what luxury travel advisors told me their clients actually need - not generic wellness programming, but expertly crafted experiences that honor both the destination's culture and each individual's journey.
The Unmet Market
Turns out there are plenty of yoga instructors available for retreats. But finding someone with four decades of teaching expertise, cultural fluency across multiple regions, event planning mastery, direct Pilates lineage, and the ability to create truly transformational experiences?
That's rare.
When three out of four travel advisors in one week ask for the same thing, you don't ignore it. You create something beautiful to meet that need.
Curious about creating bespoke wellness experiences for your luxury travel clients? Let's talk about how we can collaborate to make their journeys unforgettable.
